Riley has set her goals and knows how to measure them. The final step is for her to send out her first communication. Select your target audience entry source Best practice suggests identifying your target audience. Don’t just use the master data extension (list of all your contacts) In this case, Riley will be using […]
Riley and her team are excited to begin building their customer journey, however they need to consider the ‘end-game’, what is the point of this journey? Riley has 2 main objectives: Grow the customer database and increase newsletter subscribers by 35% Identify the customers showing an interest in film and instant cameras for a future […]
Before Riley starts using Journey Builder we have a few little tips to help her through the process. 1: Map out your journey on paper or a whiteboard first Mapping your journey out will help you to have a clear idea of what you want to achieve and how exactly you are going to achieve […]
Yesterday we gave you a brief introduction on Journey Builder. Today we are going to run through the steps of how our marketer Riley can create an automated campaign from scratch. How to build a customer journey in Journey Builder There are two types of journeys that can be built for Riley’s customer’s campaign: […]
The advice given in this series of blogs is intended as a guide for a marketer who is new to the Salesforce Marketing Cloud platform and wants to build a successful customer journey using Journey Builder. We have suggested best practices that you should keep in mind when creating your campaigns. Introduction to Marketing Cloud […]